A homeowner needs a plumber right now. They open Google Maps and type “emergency plumber near me.” Three results appear at the top. The homeowner
In B2B technology sales, most of your buyers are not looking for you right now. They will need what you sell in six months, or
There are two types of coffee shop customers. The first type walks in when they happen to be nearby, orders whatever they fancy, and might
A property developer spent $8,000 on a Google Ads campaign last month. It generated 47 enquiries. Of those, 31 came in outside of business hours.
A concert sells out in ten minutes. The promoter is delighted. However, they should not be. A sell-out in ten minutes is proof that every
Niche hobby brands face a targeting problem that feels impossible to solve. Their best customers are highly specific people: passionate, knowledgeable, and deeply loyal. However,
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